We need your input...

This survey document will be used to collect important information from key decision makers in your company, to help us determine what you really want in a website. Please distribute a copy to as many people as you wish; the more information we have, the better decisions we can make about the look, feel, functions, audience and content of your website.

General information

1. Company name:
2. Current (or intended) URL:
3. Your name, title, phone number, email address:
4. Are you our primary contact?
5. Who has final approval for this project?
6. What is your desired launch (completion) date? Are there specific reasons for this date?
7. Do you already have a budget alloted for website development?
8. Would it be financially helpful to divide the project into phases?
9. Is this a new website or a redesign?
10. What type of website will it be (internet, intranet, ___)
11. Do you have a preferred host in mind?

Your current website (if applicable)

1. What do you like about it?
2. What don't you like about its general look and feel?
3. Are there any problems in navigation?
4. Are there problems with interactivity?

Your new website

1. What are your top three business objectives for having a website?
2. Please describe the personality of your business.
3. Does your business use a tag line? Are you satisfied with it? Does it reflect your personality and mission?
4. Do you envision your website changing your market or your way of doing business?

Technical Aspects of Your New Website

1. Do you intend to use e-commerce?
2. Do you want your website to incorporate XXFlash XXRollovers ___ Login ___DHTML ___Streaming media XX_Search engine ___e-commerce XXAnimation ___Other (specify)
3. Have you drawn a chart of the website you envision? How many pages do you expect?
4. Will your website contain many photos, or be mostly text, or an even mix?
5. Do you have an existing photo library, or will photos need to be taken? Who will do that?
6. In what format will your photos come to us?
7. Who will write your text content?
8. Do you already have a workable logo and color scheme? (It is nearly impossible to match print and online colors exactly, and different computers will display your websites colors slightly differently.)
9. Do you have print media that we will design the website to match?
10. If you need a new logo, who will design it? (Design by Five offers this service.)

Your Target Audience 

1. In general, what audience do you hope to reach? (We will do an in-depth Target Audience analysis at a later date.)
2. What will your audience’s main purpose be in visiting your website? (Make purchase, gather information, become a member)
3. What computer equipment, internet access and browsers are your viewers likely to use? Have you ever done a survey about these issues? If not, d5 can provide this analysis as part of the web design project.
4. How will you advertise your website, both online and off?
5. Do you have current demographic statistics for your market and market area, or would you like us to do this research as part of the project?

Future Maintenance of Your Website

1. Will there be parts of your website that need to be regularly updated? How often?
2. Who will be responsible for maintaining your website once it is launched?
3. If the above is your employee, what are his/her technical abilities; will they need training?
4. Who will be responsible for monitoring the website and making decisions regarding updates?
5. How often will the website need expansion?
6. Who will be responsible for providing text and photographic content?
7. Who is responsible for ongoing META tag and keyword updates, and search engine submissions?
8. Do you wish to have a date on your site, which automatically displays the last date the site was updated?